Do you enjoy the field of marketing enough to want a job in it? If so, one of the first positions you may come across will be that of a marketing coordinator. A marketing coordinator is a person that is responsible for delegating a small set of tasks in a promotional campaign to ensure that it follows the wishes of a marketing manager. Marketing coordinators are in high demand at the moment, mainly because businesses are striving to gain as many customers as they can. Before you jump straight into a marketing degree program, you may want to take a closer look at this position. Hopefully the marketing coordinator job description below will provide you with everything you need to know to determine if this is the right job for you.
Marketing Coordinator Job Duties
The specific job duties you have to manage as a marketing coordinator will vary based on where you work and what industry you work in. With the wide range of marketing coordinator jobs in the modern world, it is hard to say what you will do once you start your career. Listed below are some of the most common responsibilities for marketing coordinators:
- Track marketing campaigns to determine their progress and possible areas for improvement
- Schedule advertising meetings with clients and marketing professionals
- Compile the analytics for a marketing project for a company
- Monitor the budget for a marketing campaign to minimize costs and maximize earning potential
- Create company newsletters to keep all marketing professionals in line with the projects going on at the moment
- Issue emails, flyers, and other customer communications for a company
- Supervise other marketing employees and delegate tasks among them
- Act as a liaison between clients and marketing officials
- Contact marketing contractors when they do not complete a certain task for a campaign
- Make suggestions about ways to improve the promotional procedures for a company
Your job duties as a marketing coordinator may be completely different than the ones listed above, but at least now you have a rough idea as to what you may be doing in this position in the future. If you think that these tasks sound like enjoyable responsibilities you would be willing to take on, you could be a perfect fit for this career path.
Marketing Coordinator Salary
Most marketing coordinators make pretty good money right out of college, but that depends on where they are able to find employment. There are several factors that could influence the amount of money you could make as a marketing coordinator, so you may want to look over some salary averages for the country to determine what you may earn in this field. The lists below display the marketing coordinator salary levels you may see based on various components of your profession:
Salary by Industry
- Architecture and Engineering: $30,846 – $56,741
- Healthcare: $29,472 – $54,107
- IT Services: $29,492 – $55,666
- Manufacturing and Distribution: $30,545 – $55,431
- Marketing, Advertising and Media Management: $28,021 – $50,090
Salary by Education
- Master of Business Administration: $30,093 – $59,132
- Bachelor of Science in Business and Marketing: $29,011 – $51,063
- Bachelor of Business Administration in Business and Marketing: $28,985 – $46,875
- Bachelor of Arts in Communications: $29,739 – $50,730
Salary by Location
- Princeton, New Jersey: $39,305 – $65,000
- Oakland, California: $40,452 – $61,581
- Mountain View, California: $12,608 – $63,616
- Fairfax, Virginia: $31,829 – $123,775
- Alexandria, Virginia: $36,625 – $48,922
How to Become a Marketing Coordinator
If you think that you would make a successful marketing coordinator, you may want to pursue a college degree in marketing. This is not a requirement to work in the field, but it will ensure that you have the best possible chance of being hired for work in the future. If you do not want to get a marketing degree specifically, you could also pursue a degree related to advertising, business, or even graphic design. It just depends on where you plan to work within the field of marketing. Once you have your education as a foundation, you can build on it to develop the perfect career for you. If it turns out that marketing is just out of your realm of expertise, you can always explore one of the many other business careers available for you.
